The Role of CIO and CMO Alignment across Customer Experience

By March 23, 2013 Brand, Business, Tools No Comments
ciovscmo-620x354

Aberdeen Group’s research findings demonstrate that the primary owner of customer data in 45% of organizations is the CMO. CIO is assuming a similar leading role in only 8% of businesses. Despite the seperate paths that both functions take as a part of their day-to-day activities, when it comes to delivering superior customer experience a set of activities unite their eorts around their most important asset: customers.


About Todd Denis

Digital Brand Director Todd Denis (a.k.a. augmo), has been shaping the Canadian Olympic Team brand into a platform since 2012. He's also done it for Budweiser, BlackBerry and others. Follow on twitter @augmo.

Digital Brand Strategy. follow @augmo