The Role of CIO and CMO Alignment across Customer Experience

By March 23, 2013 Brand, Business, Tools No Comments

Aberdeen Group’s research findings demonstrate that the primary owner of customer data in 45% of organizations is the CMO. CIO is assuming a similar leading role in only 8% of businesses. Despite the seperate paths that both functions take as a part of their day-to-day activities, when it comes to delivering superior customer experience a set of activities unite their eorts around their most important asset: customers.

Todd Denis

About Todd Denis

Digital Brand Director Todd Denis (a.k.a. augmo) has been shaping the Canadian Olympic Team brand into a platform since 2012. He's also done it for Budweiser, BlackBerry and others. Follow on twitter @augmo.

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