The Role of CIO and CMO Alignment across Customer Experience

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  • March 23, 2013

Aberdeen Group’s research findings demonstrate that the primary owner of customer data in 45% of organizations is the CMO. CIO is assuming a similar leading role in only 8% of businesses. Despite the seperate paths that both functions take as a part of their day-to-day activities, when it comes to delivering superior customer experience a set of activities unite their eorts around their most important asset: customers.

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